Blog: Kevin McKenzie
About Kevin McKenzie
The ice has thawed. The trees are blooming. Your crews are probably swapping out their coats for hoodies. That can only mean one thing – it’s time to get ready for summer! As a mover, there are 3 important items you need to get squared away now, so that you don’t need to worry about it during t...
There is nothing more demoralizing in home improvement sales than cancellations. The good news is that any cancelled sale is recoverable. After all, the customer has already acknowledged that you are the right company for the job. You just need to re-sell them on your value! Here are 3 methods to re...
As a home improvement manufacturer, it can be difficult to keep up with the range of marketing options out there for your dealers. Here at Spectrum, we specialize in digital marketing for networks like yours, so feel free to borrow our expertise! As we reported previously, Angie’s List has implement...
Your real competition is not the other established mover in town. Your real competition is the fly-by-night, amateur mover who can charge bottom-dollar pricing for substandard or even illegal service. Chuck-in-a-Truck will move your stuff... to the nearest pawn shop! If you are strategic in selling...
Home Shows are a great source of home improvement leads. Like any great lead source, the best companies in the business have a process to make it work for them. Here are 6 quick wins that you can implement to make your event marketing a lead generation machine. Follow the Leader Your bottom line per...
Can you place a dollar value on happiness? If it’s your customer’s happiness, yes you can! For movers, your relationship with your customer isn't over when the move ends. If your customer walks away happy from doing business with you, they remember you the next time they move, they mention you to fr...
Can you place a dollar value on happiness? If it’s your customer’s happiness, yes you can! In the remodeling industry, working on your client’s home is not a one-time thing. If your customer walks away happy from doing business with you, they remember you the next time they have a project, they ment...
There’s no feeling like a job well done – knowing that you’ve moved your customer and their family across the country, and they are now safely in their new home. When you do great work, you want to make sure that you are highlighting it to potential customers, too! One key way to do that is to...
Homeowners and remodelers head out to homeshows with different goals in mind. A homeowner wants to see new ideas for their home, to weatherize the exterior or beautify the interior. As a remodeler, you go to the show hoping to grow your business by inviting homeowners to set appointments and meet wi...
We all know that moving is relationship-based. This is why referrals close at such a high rate. It’s a challenge, though, to build that relationship in the home. Your sales team needs every advantage to develop trust and win the client over to doing business with you. One key technique to build trus...
