Blog: Kevin McKenzie
About Kevin McKenzie
This news from Google was so exciting, we had to do a double-take. By cleverly implementing this new feature, you can track and advertise to website visitors… looking for your competitors’ websites! The new feature, called Custom Affinity Audiences, is available today to select advertisers. H...
Ready to get started? Download our Digital Advertising Guide for your plan of attack for lead generation on Google and beyond! With HomeAdvisor buying out Angie’s List this month, the home services landscape is experiencing major changes. Between HomeAdvisor/Angie’s List, Amazon Home Services, Thumb...
Online reviews for the moving industry can be rough. Between titanic companies like Yelp trying to aggressively pitch their services, to the small complaints that consumers have that trigger out-of-proportion reviews, it’s tough to score a perfect 5-stars. One way to put your best foot forward is to...
Last week, Remodeling Magazine announced its annual list of the largest and most dynamic home improvement companies in the country. These companies are predicting considerable growth over last year, 11.2% growth from an average revenue of $17,845,090. To hit those aggressive growth goals, the nation...
Big news this week from two of the largest names in the home services space – Angie’s List has accepted a buyout offer from HomeAdvisor’s parent company, IAC. This follows a rough year for Angie’s List, which saw a steady stream of bad news, including poor stock performance, steady layoffs, an...
In an interesting change, Google has begun testing a new search format that will have a deep impact on the home improvement industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displa...
In an interesting change, Google has begun testing a new search format that will have a deep impact on the moving industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displaying companies...
Here at Spectrum, we are constantly thinking up and designing innovative ways to grow your business. In the remodeling industry, we know that contests are a great way to introduce your brand to prospective new customers. To help you win more business through remodeling contests, we’ve put together a...
Your number one goal when you head out to a potential customer’s home for your initial visit is to build trust. After all, to confidently hire you, your customer must have confidence that you will do what you say you will. There is one question that you may be leaving out of your sales script that c...
Your number one goal when you head out to a potential customer’s home for your initial visit is to build trust. After all, to confidently hire you, your customer must have confidence that you will do what you say you will. There is one question that you may be leaving out of your sales script that c...
