Blog: Kevin McKenzie
About Kevin McKenzie
In the remodeling industry, there are definite seasonal trends that face your dealers. Around the holidays, with lousy weather, fewer consumers are looking to take on optional home improvement projects. How much seasonality impacts your dealers can vary. For instance, I spoke with one large regional...
The home improvement lead generation space is big business. HomeAdvisor bought out the established player Angie’s List earlier this year, likely to monetize their stream of review-based home improvement leads. Google, never one to shy away from competing for advertising revenue, has recently rebrand...
Following the acquisition announcement of Angie’s List by HomeAdvisor’s parent company IAC, we saw news this month of large-scale layoffs at Angie’s List. With an estimated 230 employees leaving the company after the new merger, that means about 20% of the review giant’s workforce has been let go in...
Oftentimes, your dealers will have their hands so full running their businesses, that they will miss the big picture insights that can help them grow their businesses. Help your dealers sell more of your products by knowing what to look for at each stage of the sales funnel, and knowing what to fix...
Oftentimes, you have great insights at corporate that can help your dealers grow their businesses and sell more of your products. That advice can fall on deaf ears, though, if your dealers feel that you don’t understand their business or that you don’t understand their market. That’s why it’s import...
In the home improvement industry, we are constantly looking for new ways to make the phone ring. From billboards to TV ads to great websites, we want to persuade potential customers on the market for our products to pick up the phone and call us. A great Google feature just became available to help...
Just this week, Facebook stock hit record highs, having grown 44% year-over-year. Facebook is a massive company, so growing by almost half is a huge deal. The driver behind that growth is surprising, and you may have noticed it taking over your Facebook newsfeed – highly targeted Facebook Ads. What...
Home improvement lead generation is becoming a crowded market. Just to name a few titanic companies you are competing with: Amazon Home Services.HomeAdvisor/Angie’s List – now one supersized conglomerate.Home Depot and the other big box home stores. That’s an intensely competitive marketplace! But l...
Listen to the team at WindowWorks explain how they outpace the competition every year. The home improvement space is super competitive in Chicagoland. To generate leads and sales, you need to beat the national brands with their huge TV budgets as well as the mom-and-pop shops who are willing to drop...
In the home improvement industry, your company’s growth follows a set path. From the struggle of being a one-man-show through the ultimate goal of selling your business or passing it on, you can count on passing the same 4 stages on your way. The Rockefeller Habits refers to the transitions bet...
