Blog: Kevin McKenzie
About Kevin McKenzie
Don’t forget – we’ve also analyzed Google’s recently redesigned layout. Download the full insights to the right! Currently in its beta phase, Google is testing out a new paid search format for home services professionals. This allows Google searchers to view a list of companies, and send quote reque...
Skip straight to the insights by downloading our free analysis to the right! Review stars next to your listing in Google – you’ve seen it for titanic review companies like Yelp or Home Advisor. You’ve probably even seen them for some of your biggest competitors, the national players in your industry...
Want to know more? The FBI released a Public Service Announcement with recommendations - download that to the right! Here is a screen capture, currently live, from a home remodeler in the Midwest. The content of their website has been hijacked by hackers sympathetic to ISIS, the terror group in the...
Eager to jump right in and get reviews? Download our 3-Step Guide for instructions! Your reputation online is not a single, unitary thing – it isn’t just your Yelp rating or your testimonials on your own website. It is the whole panorama a customer sees when they search for you on the web. Do a...
As marketing experts in the home services industry , we are frequently asked by our remodeling partners: when should I have staff to answer my phones? At the heart of the question is the balance between the cost of staffing your phones after-hours and the benefit of answering after-hours calls. So,...
Can you tell which photos are real, and which ones are stock? 1: 2: 3: You can probably tell that #1 and #2 are stock images. They were downloaded from a huge online database of professional stock photography. If you were to do a quick reverse-image search on Google, you’ll find that currently these...
Forty-one million searches per month. That’s how many people are looking for consumer reviews across the US. Here is a breakdown of which sites are driving that titanic search volume, so you can focus your review-gathering efforts there. The controversial customer reviews giant Yelp has been dominan...
When you search for your moving business online, what do you see? This is exactly what a prospective customer (or someone on the fence after talking to your sales team) is going to do, so it’s a useful thought experiment. You see your own moving website (woo!). You see your Google Local listing (dou...
The short answer: definitely, unequivocally YES! Business owners tend to (fairly) focus on negative reviews – but the majority of reviews on Yelp are 4 or 5 stars! The more reviews you have, the higher your star-rating tends to be, so you should aim to get as many reviews as possible. The long answe...
When you’re running a sophisticated business at scale, your interactions with your customers can quickly become complex—and overwhelming, to say the least. From the first contact to setting and confirming the appointment, you’ll need to have systems in place to make sense of a truly complicated proc...
