Blog: Kevin McKenzie
About Kevin McKenzie
There is a whole lot to love in the Google Local platform. For starters, you can advertise your business directly in Google searches at no cost for your core services. On top of that, your Google Local profile will appear almost every time your brand name is searched. Spruced up with...
Malicious and shady operators are out there in your industry. Maybe a competitor who can’t compete honestly, or maybe an angry ex-employee, there are people out there who write fake reviews to damage your business. Here is a guide for what to do when the fishy one-star reviews come in! First, let’s...
Moving is a numbers game. As your business grows, you will be handling a dizzying amount of marketing and sales sources. Keeping track of them can be a challenge, but it is also critical to profitably building your business. Each lead source will perform differently, both in how much it costs to gen...
Think about your remodeling website like a search engine does – a search engine is a business that provides the searcher, their customer, with valuable and unique information. Search engines like Google have little use for websites that substantially duplicate other sites out there (even if that dup...
Curious how many remodelers place ads on Google? We did a study on that! Spoilers: 56% of award-winning remodelers are running paid-search ads. Some remodelers don’t fully realize the effect that the boom in smartphone searches will have on their business. The mass adoption of mobile sea...
Remodeling Magazine reports that 15-20% of sales appointments are one-leggers, or sales appointments with only one homeowner present. That percentage is even higher in suburbs and during summer. Rather than losing 20%+ of possible business, you should take steps when setting the appointment and runn...
Email is a great tool for home services marketing. You are selling a service with a considerable research window – the more expensive your service, the longer the window. If you touch a prospective customer throughout their research process, your brand will keep popping up in their mind as they’re g...
Referral leads are well loved for a reason: they close at an unparalleled rate, and the cost-per-lead is about as low as it gets. The question is how to grow the amount of referrals you receive. A certain portion of your customers are going to refer you without you doing a thing. Picking a home serv...
Time for some hard truths. According to Google, as of May 5, there are more monthly searches on smartphones than on desktop computers. Digging into our own data from hundreds of home services companies, we see the same trend. If your site doesn’t look great on a smartphone, you are hemorrhaging lead...
Tired of downtime? Download our guide to the right to get tools to keep your site live! You are investing a substantial amount in your digital presence. You’ve posted your services, photographs of your work, and reviews from happy customers. Your website is like the tireless superstar on your sales...
