Blog: Kevin McKenzie
About Kevin McKenzie
It seems like nobody likes Yelp – everyone has a horror story of a disgruntled employee or competitor going on and raking them with 1-star reviews. Then, the Yelp filter hides your good reviews, suddenly dinging your great reputation. Plus, their sales team is constantly hounding you to advertise. I...
In the remodeling industry, we know that there is an ‘on season’ and an ‘off season.’ Customers just don’t relish the thought of replacing their windows while there’s snow on the ground. The holidays are hard to schedule around. You are going to have fewer leads and they’ll be harder to sell in the...
We’ve put a lot of thought into this question. After all, our remodeling partners pour cash into both the paper Yellow Pages and the internet equivalents. Here are some hard facts. We track where all of our leads come from, with unique phone numbers and URL tracking for each source. When you track y...
The classic marketing conundrum – you are running an expensive ad on television, and a couple of cheap ads on the radio. You have yard signs and home show coupons. Of course, your website is generating leads, too. As the sales appointments come in, how do you know where they’re coming from? You do w...
In case you haven’t seen it, Angie’s List announced this week that they are opening up their subscriptions with a free basic service, allowing non-paying customers to read and write reviews. This will boost the number of potential customers who are looking at your Angie’s List profile! Since you're...
Looking to sell more homeshow leads? Get the strategies in our step-by-step homeshow guide to the right! Imagine this – your homeshow booth looks great, with your trailer of products gleaming and spotless. Your A-Team of demonstrators stand by, ready to explain your product and charm customers into...
It’s been a tough couple of years for Angie’s List. Their stock has dropped by more than 75% and competing home services review sites like Houzz and the BBB have grown and are offering their reviews to customers for free. Now, as these changes have seemed to increasingly isolate Angie’s List, Angie’...
There are a lot of digital marketing strategies out there and there are even more digital marketing agencies that claim they can help you. Between your Google ads, your Google organic placements, your lead capturing software, your contact manager, and your tools to reach out to those leads, it’s rea...
It’s tough to generate moving leads online. Your company needs to be visible on Google, with the right reputation, and with an easy-to-navigate site. With such a tough competitive environment, where huge companies like Two Men and a Truck and Yelp seem to be colluding against you, you need to nail y...
Let’s be honest, most customers that choose to give you a review without you asking aren’t the nicest folks—they are generally crazy customers ranting about something that went wrong. Whether it’s an angry one-legger ranting about how they don’t need their spouse to make a remodeling decision or jus...
