Blog: Kevin McKenzie
About Kevin McKenzie
As a remodeling manufacturer, you can feel spread pretty thin. It’s tough to coach your dealers, put out fires, and track everything to know that your whole network is on the track to steady growth. Particularly as your network expands, the problem of scalability becomes even more apparent. So, what...
To hit your aggressive growth goals, you need to keep up with brisk progress on two fronts. First, you need to make sure your existing dealers are flourishing. This you do with great training programs, solid networking opportunities, and by manufacturing an excellent product. Plus you can check in o...
In a recent collaboration between NARI and the National Association of Realtors, 2,000 homeowners who recently completed a home remodeling project were surveyed for their satisfaction with the project. Some of your dealers may be wary of their previous customers, making them reluctant to ask fo...
In a single, three-day long sting operation, 26 unlicensed contractors were arrested in Pinellas County, Florida. The sting, called “Operation Drop the Hammer,” was implemented by the local sheriff’s office to catch dangerous and unsanctioned contractors. Sheriff Bob Gaultieri is quoted as saying “T...
Holding on to your best and most prolific dealers is a competition. As quality companies, your high-volume dealer is being sought out and pitched by your competitors. Keep an eye on the nationwide trends to make sure that your network can grow in sales volume and retain the very best organizations!...
We listen to a lot of phone calls coming into our remodeling partners, and you might be surprised to see how often we see this conversation happen. Customer: “Do you sell Andersen?” (or any brand you don’t sell) Remodeler: “No, we sell our own brand of vinyl windows. Are you interested in those?” Cu...
When you search for your moving business online, what do you see? This is exactly what a prospective customer (or someone on the fence after talking to your sales team) is going to do, so it’s a useful thought experiment. You see your own moving website (woo!). You see your Google Local li...
Digital personal assistants, like Amazon Echo, Google Home, or practically any smartphone, are a standard in the homes your dealers are selling into. The question is, how can your brand take advantage and broadcast your message using this new technology today? Here is an instructive example: You may...
For remodeling manufacturers, determining the strength of a given geography can help you efficiently allocate your limited resources to ensure your most profitable dealers are living up to the opportunity in their area. But how can you tell exactly what that opportunity is? Getting the answer right,...
In the remodeling industry, there are definite seasonal trends. Around the holidays, with lousy weather, fewer consumers are looking to take on optional home improvement projects. How much seasonality impacts your business can vary. For instance, I spoke with one large regional remodeler who mention...
