Jon Porter - Blog -

About Jon Porter

Spectrum's resident pun dog, Jonathan has been working as a professional writer and editor for nearly a decade. After graduating from NYU with a degree in creative writing, he’s cut his teeth writing every type of content imaginable – from remodeling to pop culture to the best online forestry degree programs (not kidding). Now he specializes in shaping a different type of narrative: your company’s.

How to Use Your CRM to Create More Sales Opportunities

Written by Jon Porter on May 09, 2018

Your Customer Relationship Management (CRM) system tells a crucial story about your home service business: who’s interested in your services, and how they came to learn of them. When used correctly, this CRM data can be a powerful tool for generating more sales opportunities, but many businesses don...

Integrating Your Offline Marketing in an Increasingly Digital Marketplace

Written by Jon Porter on October 12, 2017

We hear it all the time: the digital age is here, and it’s evolving faster than most industries can keep up with. It’s an idea that creates a lot of excitement because of the many ways content can be shared and supported across multiple platforms. This expanding digital marketplace, however, also ca...

About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!