Spectrum Communications & Consulting, LLC Blog: Brian McKenzie
About Brian McKenzie
The remodeling industry is changing fast. According to Google search data, there was a 22% increase in remodeling searches in the last year. Has your business’ bottom line kept up with that growth? If not, it may be time to rethink your marketing plans. Join Google and Spectrum in this 30-minute w...
What is remarketing? If you’re running paid search advertising (e.g. AdWords or Bing), you can show ads to users that have been to your website before without converting. Users that have already spent several minutes on your website have already demonstrated an interest in your company and tend to c...
There were thousands of decisions that went into your website: Which pictures did your company choose to use? Which features did the writers focus the most on? Which products/services did you list first on the home page? Here’s an example of a common decision: Your designer has 3 different photos th...
Hummingbird happened. It’s done. Google users now search using the fastest, most precise algorithm ever. It was designed to focus less on keywords and more on users’ prior search queries, browsing history and social activity. The idea being that the more Google knows about your past interests, the b...
The form to your right is an indicator that your computer has spyware. If you're seeing a form like this on your moving site, please uninstall any Internet toolbars you have, especially KeyBar. Why is this happening? Several movers have recently reported seeing invasive quote forms on their moving w...
The following questions should be directed toward whoever handles your company's PPC campaign(s). Whether it's an in-house team or an outside agency, you should make these inquiries as soon as possible. Why the urgency? Mainly because pay-per-click advertising is incredibly time-sensitive. An improp...
A pay-per-click ad should only target people who are ready to make a purchase immediately. To help advertisers do so, Google created negative keywords. Negative keywords increase PPC profits by cutting the number of irrelevant visitors (clicks) you pay for. For example, if you’re running ads selling...
Pay-per-click ads, as most of you well-know, appear on the side and at the top of Google, Bing and Yahoo! SERPs. They're used to direct customer traffic to websites, funneling millions of people to the optimized landing pages of companies from virtually every industry. Pay-per-click, or PPC, is a tr...
Is your company’s website as effective at generating sales/leads as it could be? Which aspects of the website have the biggest opportunities for improvement? Pay-per-click advertising is an easy and cost-effective way to collect reliable performance information to answer these questions and generall...
If you focus your online ads on bargain propositions like “great prices,” you may be losing money on customers with tight budgets. Here are some ways to write ads that are more cost-effective and more persuasive than most sale ads. This article will cover: Clarification Location Quality Personaliz...
